Challenge:
The client’s fragmented messaging and misaligned value propositions limited brand visibility
and sales momentum. They needed a strategic overhaul to unify their brand, sharpen outreach,
and support business growth.
Rebranding & Messaging:
Unified the company’s identity across products and
stakeholders through a comprehensive brand audit and targeted messaging revamp.
Sales & Marketing Strategy:
Built a 3-year GTM and 5-year ROCC model to guide
expansion across B2B, B2C, and DTC channels.
Website & E-Commerce Optimization:
Developed new website content and added a shopping cart for direct-to-consumer
diagnostic test purchases.
Integrated portals for physicians and patients to access results and marketing
resources.
Market Intelligence:
Conducted surveys and competitive analysis to refine product
positioning and prioritize market segments.
Digital & Content Marketing:
Launched patient education tools, peer-to-peer (P2P) programs, and video
content.
Promoted webinars, events, and ads on LinkedIn, Google, and industry media.
Physician Support:
Expanded clinical decision support and launched educational
campaigns to build credibility and drive test adoption.
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Experience and Commitment
+1200%
Growth in LinkedIn brand awareness
+29M
New patient lives reached
+350%
Increase in X/Twitter engagement
+27%
QoQ sales growth and +12% YoY growth
Key Takeaways:
○ Strategic rebranding aligns and amplifies messaging across audiences.
○ Targeted, educational marketing boosts both awareness and conversions.
○ Integrated digital channels create a seamless, scalable customer journey.
○ A clear GTM roadmap powers long-term growth and market leadership.